Rather than jumping sequentially from one thing to the next, marketers should trust arising adaptive models that allow for rapid assimilation of new technologies and trends. As it stands, businesses may adopt early with some risk, move with the crowd giving up first mover skills or wait and see until it’s too painful not to alter. The ramp up time to examine and adopt new technologies and trends is costly. As an example, over $100 billion has already been invested in social business and that’s just a drop in the bucket in comparison to a better 5 years as businesses enforce enterprise collaboration structures and social applied sciences. I also wonder if one of the vital core marketing ideas we’re frequent with might just be up for a metamorphosis too?The notion of promotion might crumple to participation, for example, when it involves creating items/amenities and cognizance of their value to buyers.
Myself protected, it sort of feels that many dealers have been chasing channels vs. customer behaviors and trends as a more convenient way to expect and scale advertising and marketing effectiveness. It’s easier to plot and budget for SEO, Email and Display for instance, because we know they “work”. But do we all know why exactly?And for how long?It’s complicated to plan for the unknown, but can’t we plan for better adaptability for anything comes?That’s a big a part of my point in the post.