We tested seven various email drip campaigns customized for our audiences’ industry or job positions. For instance, we now have re engagement campaigns for customers in the healthcare advertising phase, as well as a CEO re engagement crusade. Information sent included featured content, eBooks, case studies, free audit offers, webinar invites and more. Open rates were great, averaging over 61%. This is in reality a far better open rate than our monthly e newsletters customarily generate.
Additionally, since launching the Top of Mind campaigns, our re engagement averages have risen over 32%. Year Over Year sales have increased by 18%. Daniel Burstein, Senior Director of Editorial Content, MECLABS. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while assisting to shape the editorial direction for MECLABS – digging for actionable suggestions while serving as an recommend for the audience. Daniel is also a speaker and moderator at live events and on webinars.
Previously, he was the most writer powering MarketingExperiments publishing engine – from Web clinics to Research Journals to the blog. Prior to becoming a member of the team, Daniel was Vice President of MindPulse Communications – a boutique communications consultancy focusing on IT clients corresponding to IBM, VMware, and BEA Systems. Daniel has 18 years of event in copywriting, enhancing, inner communications, sales enablement and field advertising communications.