Just a few years ago, Dropbox was brand new and struggling to gain traction. Today, even though, Dropbox is worth over $10 billion and has over 500 million users. In the initial days of the app, when they were still struggling to achieve users, Dropbox determined to introduce a referral system that incentivizes present users to invite new users. The result was striking. According to Dropbox founder Drew Houston, referrals greater by a enormous 60 percent — permanently.
Due to the referral strategy, Dropbox went from 100,000 users to 4 million users in 15 months. They now have over 500 million users — and here’s because of their referral approach. Mobile Friendliness: At the tip of the day we’re talking about promoting your mobile app. It goes with out saying that the affiliate community you decide can be mobile pleasant; this makes it difficult to choose between an old and reliable vs new and edgy affiliate community. At the tip of the day, though, usability concerns; new associate networks like Sourcengo are able to balance usability with reliability.