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Google’s SSL Encryption: protecting your privacy or killing off competitor Ad Networks? esseOH! Blog

support   September 2, 2020 September 2, 2020   Comments Off on Google’s SSL Encryption: protecting your privacy or killing off competitor Ad Networks? esseOH! Blog

Funnily enough, not everyone in the SEO sphere is fully convinced that privacy coverage is the genuine reason behind this change. Most above all, Ian Lurie, has declared full on war with Google arguing that it couldn’t in all probability be all the way down to privacy once they serve advertisements in step with the body of emails and feature photographed almost every inch of the realm for anyone to view online. Lurie goes on to categorically state that the only cause of this modification by Google is to close out competing ad networks. Previously, third party ad networks have depended on the referring query string containing the keyword referral data to serve applicable targeted ads. Now the query string is missing this vital piece of advice key phrases, these ad networks will almost definitely suffer.

It can’t be long before a law suit is filed against the hunt giant, surely?Once you’re monitoring the visits coming from those pesky signed in visitors the future doesn’t look all that bleak in any case. Considering that these signed in users may have come from a SERP that was closely customised to that individual person according to quite a lot of elements reminiscent of browser historical past, social endeavor etc. the info from these guests, sincerely, wouldn’t have been that useful anyway. Now that we’ve separated the types of visits we can be aware of folks that have arrived from the main Google search algorithm. After all, this can still be the source of the majority of all organic visits to a domain, and is the only set of rules we can really optimise for.

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