Paulsen President Sara Steever recently had the opportunity to attend a workshop with Rohit Bhargava, author, entrepreneur and trend curator, during an Agency Management Institute community assembly in Austin, Texas. Rohit is known for his annual book series, Non Obvious: How To Predict Trends and Win The Future, where he shares how he makes his assessment on trends for the year. Rohit shared a few of his methodologies for curating trends, which center around attempting to find behavioral and cultural shifts without getting distracted by generation or things which are ancillary to real styles. However, what was most appealing were his emotions on a framework for a contemporary enterprise tradition, which contains hiring individuals with a growth attitude, coming up skills in staff that follow their passions, everyday likeability, grooming the capability to listen and fostering a culture where it’s appropriate to question the established order.
He also addressed the role of the agency in assisting consumers sift via what concerns. With the current flux in both advertising and marketing and agriculture, this is a role that Paulsen takes very seriously. Rohit’s book, Non Obvious 2018 Edition: How To Predict Trends and Win The Future is suggested studying.